I've had a quick go with the 10 day trial that's out at the moment.
The atmosphere, the look of the races and the visuals in general are all instantly great. The writing seems fantastic, particularly for the greenskins

I've only played to level 2 on a bunch of different classes (I wanted to see many of the starting areas), but gameplay wise, it seems very much like WoW. I encountered a few occasional annoyances, like having to rotate the camera to loot whatever I kill most of the time, otherwise my own character is in the way.
The trial isn't permitted to roll on the rp server, but I was encouraged to not see anyone called Omgpwnusohrad on either of the servers I used. I guess this may be due to the name generator, which comes up with pretty good, race appropriate names.
All in all, from my whistle-stop game prodding, it looks very decent. I can't see myself getting the full version though, as I'm not really interested in pvp and I don't have time for Wow x2 anyway
